When I started Backthird Audio in 2003, I didn’t have a
clue. I had a great space, some time and money, and a dream to make a living
doing what I love – and take as many other people with me as possible.
My great space and my dream are healthier than ever, but
I’ve traded in most of the time and money to get that clue I needed. Here are three big things I’ve learned – and how
I’ll put them into action in my dream business this year. How can these
principles help you?
1. Measure it. As a friend in retail once told me, “what gets measured gets done.” Goals and resolutions are secondary; what you really need is a way to gauge what you do in the first place. Do you count songs written? Listens? Weeping fans? Identify what matters to you – and get an easy system for measuring it. Now you’ve got something to improve.
2.
At Backthird Audio, I do it all – but not for long. I had
three interns in 2008, and now I’m hooked. This year I’ll be developing a more
formal internship program to help the young and eager get experience in music
business by taking those things off of my plate I know they can do well. I’m
also seeking a new vocalist for the wedding band, and I’m even hashing out a
plan to hire a part-time engineer by year’s end, so the studio can be in use
when I’m hung up with other things.
3. Quit every day. Not for good, of
course – most things in life are only worth the effort if you stick it
out. But you need time away from your passions if you’re going to stay
passionate.
Two of my priorities this year are spending time at home
with my wife and out with friends. My job’s about serving and enjoying people –
not about achievement for its own sake. The more I remember that, the more I’m
inspired to achieve.
That’s what these three principles mean to me and Backthird Audio. What do they mean to you?



Are you in need of any photographers?
Posted by: Nathanael V. | February 10, 2009 at 09:41 PM